The Proven Path to Keeping Members Happy, Engaged, and Renewing Year After Year
Membership Retention Blueprint
7 Simple Systems to Keep Members Engaged, Loyal, and Coming Back
Lead with Intelligence
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Why You’re Here
Let’s be honest...
Most boards are:
❌ Disengaged
❌ Struggling with leadership gaps
❌ Frustrated by the same five volunteers doing everything
❌ Unsure how to attract sponsors or build momentum
Most boards are stuck in survival mode—struggling with engagement, leadership gaps, and declining membership.
My blog guides association leaders in building high-performing boards with proven systems, practical tools, and a leadership playbook that works.
The result? A membership community with high retention and rapid growth.
What You’ll Find on the lead with intelligence blog
This blog is designed for association board leaders and volunteer directors who are ready to stop spinning their wheels and start building boards that actually work.
It’s not theory. It’s not recycled fluff.
It’s practical, proven, no-nonsense strategies for leaders who want to:
✅ Build a high-performing board that gets results
✅ Create a pipeline for new and younger members—not just the same five volunteers every year
✅ Grow and retain membership so your chapter thrives
✅ Design sponsorship packages that sell themselves
✅ Run engaging board meetings (not just go through the motions)
✅ Get more done, with less burnout
I write for leaders who are tired of the same old “best practices” that sound nice but don’t actually work in the real world.
Here’s the thing…
Your board doesn’t have to be a revolving door.
You can attract younger members.
You can secure sponsorships without begging for money.
And you can build a board that runs like a well-oiled machine—even with volunteers.
If you want templates, scripts, frameworks, and real-world solutions you can use immediately…
You’re in the right place.
Start reading today.
Apply what you learn.
And when you’re ready for the next level, join The Ruckus Circle::my premium newsletter for board leaders who are ready to build a legacy, not just a meeting agenda.
Testimonials
Jay is a natural leader who inspires herself to achieve her best work. She has a remarkable ability to prioritize tasks, manage resources effectively, and take on new challenges. She has a clear vision for success and is able to communicate this vision in a way that is both inspiring and achievable. Her leadership style is characterized by a combination of intelligence, empathy, and decisiveness. She is a great listener, able to understand her customers and employees' needs, and is always willing to provide outstanding service and support to help them achieve their goals.
― Yuxing W.
“One of Jay's most commendable traits is her visionary leadership. She possesses a unique ability to inspire teams to collaborate seamlessly, fostering an environment of innovation and excellence. Her adeptness in steering diverse teams towards collective goals while promoting a culture of inclusivity and respect is truly remarkable.”
― Kayla C.
“While Jay has always stood out to me as professional, personable, and an effective communicator, my admiration and confidence in her abilities were taken to a whole new level over this last year getting to experience her leadership skills. I knew she was the right person for the job. In a very short time Jay has proven her skills and capabilities by finding the right board members, reigniting the passion and purpose to our cause, and leading us to rebuild the community, education, and support.”
― Melanie G.
I have always found her to be innovative, creative and forthright in expressing her ideas and concepts. She is a dedicated individual who has the unique ability to see things from all perspectives and then the drive to put the best ideas in place with her ability to follow through once a decision has been made to the point of action.
In public speaking engagements Jay is concise and always able to clearly get her message across to her audience. Well organized presentations are a consistent aspect to Jay in a public forum.
― Kelly S.